Just Vibes Nutrition first product launch was “The Gulag” Pre-Workout. The client and I wanted to marry two opposing concepts of a hard hitting and tough pre-workout with the friendly ethos of the brand. This combination produced a pairing of psychedelic elements with distressed lettering while maintaining a clear approach to the label.

Above is the style guide for future expansion of the design. Along with examples of how the label has changed but remained faithful to the core design. 

Product visualization created to inform the client on how the labels would sit on the container. Staging, lighting, and creation of the models were created from scratch using Dimension.